Coca-Cola Roxy Atlanta

 

Project Type

SPS mezzanine terraces

Location

Atlanta, Georgia, USA

Date

2016-2017

Team

Wakefield Beasley & Associates
Uzun & Case
Reeves & Young
Jonquil Steel & Construction
Cooper Carry Architects

©Live Nation

Part of the Battery Atlanta mixed-use development adjacent to the Atlanta Brave’s stadium, Truist Park, the Coca-Cola Roxy Atlanta brings life to the neighboring area around the clock.

The Battery Atlanta helped redefined how developers think about real estate next to sports venues. Opened in 2016, the development set out to deliver ‘an unprecedented entertainment experience 365 days a year, not just on gamedays’. The Atlanta Braves’ Truist Park anchors the mixed-use district, which also includes the Coca-Cola Roxy, a flexible venue that hosts live music, corporate meetings, and private events for up to 3,600 people.

Inside the Roxy, just under 2,200 ft² [202 m²] of Sandwich Plate System (SPS) forms the mezzanine terraces and supports the fixed seating and VIP areas. The design team originally specified aluminum bleachers but switched to sound-deadened SPS terraces, a change that brought several advantages. Because SPS is so light, the lower level needs fewer columns, giving the audience a clearer view of the stage. The terraces’ slender profile also makes the most of the vertical space, creating more headroom.

Installation proved just as efficient. Working in a tight, enclosed space, the construction team lifted the SPS terraces into position with small cranes, which simplified the build.

Notably:

  • Both levels are ADA wheelchair accessible.
  • The project came in below budget.
  • The project won 1st Place in the Mixed Use Category from the American Concrete Institute (ACI), Georgia Chapter

Delivering a modern fan experience in Atlanta’s icons

The Coca-Cola Roxy is just one of SPS Technology’s projects in Atlanta, which includes the upper-tier seating bowl at Georgia Tech’s historic McCamish Pavilion and Mercedes-Benz Stadium’s new hospitality suites, The Chairman’s Lounge and Stadium Club.

  • Previous ProjectHeart of Midlothian Tynecastle Park Stadium Terraces

  • Next ProjectMississippi State University Baseball & Softball