With work to update the premium spaces in the Mercedes-Benz Stadium complete, we have a hat trick of stadia projects in Atlanta. And one of these projects was the FIRST SPS build ever to grace the US sports world! Keep reading to find out more.

New SPS Hospitality Spaces at the Mercedes-Benz Stadium.

Recently, the Gensler-designed Gallagher’s Club & Lounge at Molly B’s opened at Atlanta’s iconic Mercedes-Benz Stadium, updating the existing space and keeping the Mercedes-Benz offering in line with modern fan expectations. Indeed, prefabricated SPS delivered fast construction AND luxury!

Dividing an existing double-height space into two premium hospitality offerings, over 7,260 ft² [675 m²] of Sandwich Plate System was used. Creating the new mezzanine floor and three rows of VIP seating with amazing views and in-game service… all just in time for the 2024 football season, and FIFA 25 and 26!

The Coca-Cola Roxy: An SPS New Build Arena.

Atlanta’s Coca-Cola Roxy stands. This 4,000-person concert venue adjacent to Truist Park was an impressive new build that paid homage to the original Roxy Theatre.

The design team specified nearly 5,000 ft² of SPS in the upper tier, chosen for its durability and flexibility without compromising the venue’s historical aesthetic. The Roxy has since hosted over 40 live acts annually, making it a year-round entertainment hub!

Key features:

SPS’s light weight minimised the number of columns needed on the lower level and reduced view obstructions to the stage.
The slender profile of SPS terraces optimised the vertical space to provide greater head height.
Below budget, the project won 1st Place in the Mixed Use Category from the American Concrete Institute (ACI), Georgia Chapter!

Georgia Tech’s McCamish Pavilion: The First SPS Stadium in the USA

Before Mercedes-Benz Stadium, Steel LLC delivered SPS in Georgia Tech’s McCamish Pavilion. In 2011, this was the VERY FIRST use of SPS in a US venue! An additional upper-tier seating bowl was integrated into the Schwedler dome during construction. Using SPS allowed for expansion without overloading the structure’s foundations. This project increased the Pavilion’s seating capacity and preserved the integrity of its iconic architecture!

Key features:

Using SPS for the upper deck seating bowl improved sightlines most economically.
SPS allowed for a lighter structural frame and maximised the cantilever distance of the first row of seats.
Despite the upper bowl seating’s complex geometry, collaborative 3D BIM modelling meant SPS components could be easily fabricated offsite and installed to exact specifications.
By retaining the historic dome, there was less demolition, resulting in lower embodied carbon loss.